Online advertising in Castelldefels

In Castelldefels the costliest mistake with Ads is the radius. People set it to “Barcelona and surrounding area” because it looks like a way to reach more people, and what actually happens is that you pay for clicks from someone thirty kilometres away who is never going to cross the city for dinner.

What works is tightening the radius and splitting your audiences. For restaurants and leisure, proximity campaigns with time slots: someone on the beach at two in the afternoon looking for somewhere to eat. For local residents, service campaigns running through the year, which convert far better because the customer comes back.

And measuring what matters: not clicks or impressions, but calls, bookings and form submissions. Without that, there’s no way to know whether a campaign pays for itself, and half the accounts we audit have never had it set up.

Media budget kept separate, clear monthly reports and the account in your name. We started out in the Baix over twenty-five years ago.

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