Advertising for the Costa Brava is decided far from the Costa Brava: in a living room in Lyon in January, in an office in Amsterdam in March. Whoever waits until June to advertise arrives when everything is already booked. We build campaigns by country, language and calendar — because that is how people buy here.
France first: it is next door, it fills half the area and its advertising costs less than the domestic kind. Campaigns in French — written, not machine-translated — landing on pages in French, with Belgium and Switzerland behind. Every booking captured this way comes in direct, without the portal’s commission.
The calendar is half the strategy: heavy spend from January to April, which is when the summer is decided; brand defence in season — showing up when people search for you by name costs cents and stops the portal from capturing your customer —; and a pause in autumn with no penalty.
For leisure and activities — kayaking, diving, tours — proximity campaigns in season: the tourist staying ten kilometres away looking for something to do tomorrow. All measured in bookings, with a monthly report and no lock-in.
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Frequently asked questions
Which countries should I advertise in?
France almost always — close, loyal and with cheap clicks — and behind it Belgium, the Netherlands and the domestic market depending on your clientele. It is decided with your occupancy data, not by intuition.
When should I invest?
From January to April, which is when Europe books its summer. In high season, only brand defence and proximity, which are cheap and pay off.
Why pay for my own name?
Because the portals bid on it: if you don't show up, the booking goes through them and you pay commission for a whole year. Defending it costs cents.
How is all this measured?
In bookings and enquiries, not clicks: each campaign with its cost per booking in a short monthly report. No lock-in.
What else we do in Online advertising on the Costa Brava
Websites that rank on Google and sell for you
More information →Online storesSell online, in sync with your POS
More information →Web & mobile app developmentYour business, in your customers' pocket
More information →Custom software developmentIf you can explain it, we can build it
More information →WordPress developmentCustom WordPress: our own themes and plugins
More information →SEOBe found by the people already searching
More information →AI automationThe repetitive work, handled
More information →Online advertising (Ads)Ads that bring customers, not empty clicks
More information →Hosting, domains & maintenanceYour website always online, and someone looking after it
More information →Social mediaYour social channels, active without eating your hours
More information →Real client websites
What our clients say
“I have two websites with them. The service is excellent. With Javi the manner is friendly and very professional. 100% recommended”Translated from Spanish
“A very good experience working with Acolor. They developed a simple, clear and professional corporate website for us, suited to our industrial sector. They knew how to understand our needs and bring a distinctive marketing approach, and they also integrated our corporate video. Very professional and recommended. MÀXIM MACHINES (2020)”Translated from Spanish
“Very pleased with the work Acolor did. They developed a functional, fast website for our Human Resources consultancy, adding a client login that made it easy to look up professional profiles and manage CVs. Very good advice, professionalism and a friendly manner. HELPOINT (2019)”Translated from Spanish
The sectors we work with most in Online advertising on the Costa Brava
We also work in Costa Brava
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